Selected engagement
Northstar Health
A new position and identity for a care platform entering its next market.
Creative Director
Alex Chen
Brand systems, digital launches, and spaces that make new ideas feel inevitable.
Currently
Independent creative direction
Selected work, from position to launch.
Selected engagement
Museo Annual
Editorial direction across exhibition, campaign, and printed program.
Selected engagement
Orbit Objects
Launch story, moving image, and retail language for a first collection.
Selected engagement
Common Ground
A flexible brand system built with the internal team, not handed over to it.
Available for selected collaborations